121surveys

121surveys: Key facts

Type

Web application (software as a service) for creating, distributing and analysing surveys

Operator

121 Apps GmbH, Munich, Germany

Hosting

Server and database in a data centre in Leipzig, Germany; backups encrypted in Amsterdam, the Netherlands

Interface languages

Dansk, Deutsch, English, Español, Français, Italiano, Nederlands, Norsk, Polski, Português, and Svenska

Survey languages

Each survey can be translated into several languages, optionally with AI; respondents see questions and controls in their language

Pricing model

Free plan “Test” for building and testing, without publishing; paid plans: Einzel, Team, and Mandant

Difference between plans

Every plan includes all features. The plans differ in responses per month, team users, tenants and whether you can publish surveys

Interfaces

REST API, MCP server (Model Context Protocol) for AI assistants, webhooks, export to Google Sheets

Data protection

Data processing agreement under Art. 28 GDPR; IP anonymisation, consent texts, retention periods, anonymisation and an audit log

121surveys: What it is

Companies, universities and organisations use 121surveys to create, distribute and analyse surveys: customer surveys, employee surveys, market research, product and price tests, course evaluations, quizzes and exams with certificates, and live polls at events.

You distribute your surveys via a public link or QR code, personal email invitations with reminders, and channels with separate analysis. You can analyse them in the application itself — with statistics, cross-tabulations, segment comparisons and AI analysis of open answers — and in reports, presentations and exports.

121surveys: Question types and methods

Besides classic question types (choice, scales, matrix, ranking, sliders, free text, file upload, signature), 121surveys includes methods from market and pricing research. For each method a built-in method guide explains what it is good for, how many responses it needs and where its limits lie:

• Satisfaction and loyalty: Net Promoter Score (NPS), Customer Satisfaction (CSAT), Customer Effort Score (CES), and eNPS and pulse checks for employees.
• Conjoint analysis in several answer formats, plus “Build your own” (menu-based conjoint) — see the next section.
• MaxDiff (best-worst scaling): an importance ranking from repeated choices of the most and least important item, analysed by counts and Hierarchical Bayes.
• Kano model: classifies product features by their effect on satisfaction, for example as basic, performance or delight features.
• Pricing research: Van Westendorp (Price Sensitivity Meter), Gabor-Granger and Brand-Price Trade-Off.
• Further methods: claims test, image A/B test, semantic differential and heatmap on images.

121surveys: Conjoint analysis

Conjoint analysis measures which features of an offer drive the choice and what a feature level is worth to respondents. Respondents choose between offers made up of features and levels; 121surveys assembles the tasks anew for each person.

• Answer formats: choose one offer (choice-based conjoint), pick the best and the worst offer (best-worst conjoint), allocate points across the offers, compare two offers on a seven-point scale, or answer adaptively — first build a preferred package, then screen similar offers, then let the acceptable ones compete in a tournament (adaptive CBC).
• Partial profiles: with many features, each task shows only some of them; individual features such as the price can be shown in every task. The editor recommends a minimum number of respondents.
• If no offer fits: either a “None of these” option or a two-step answer that asks after the choice whether the person would actually take the offer. From this the analysis reports the purchase intent.
• Display: offers as cards, table, rows, carousel or shelf; features with an explanation for respondents, images and a highlighted price; values that are the same in all offers can be dimmed.
• Analysis: importance of features, part-worth utilities of levels, willingness to pay per level in the currency of the price feature, a market simulator and segment comparison. Depending on the number of responses, 121surveys estimates using counts, a logit model or Hierarchical Bayes; Hierarchical Bayes runs in the background and flags results that are not reliable.
• “Build your own” (menu-based conjoint): respondents choose a base package and optional add-on modules at varying prices. The analysis shows choice rates per price and a price simulator with base package shares, module take rates and revenue per person.
• Through the MCP server, conjoint questions can be created, results retrieved and markets simulated; the REST API returns the results of a conjoint question.

121surveys: Limits of the conjoint analysis

The shares in the market simulator are choice shares among respondents, not a forecast of market shares. Willingness to pay is based on a linear price effect and applies only within the tested price range. In “Build your own”, the model considers each add-on module on its own; it does not capture whether modules substitute for each other.

121surveys: Create & distribute features

• Logo + colors on the respondent UI: Your own logo, colour scheme and fonts in the survey UI that respondents see.
• Mail delivery via your own SMTP (Gmail, Office365, IONOS, custom server): Survey invites and notifications go out via your own SMTP server instead of our default sender.
• "powered by 121surveys" mark removed: No 121surveys reference in your surveys.
• Custom domain (surveys.yourcompany.com): Surveys run on your own domain instead of our default URL. Configured via a CNAME record.
• Branding in PDF reports: Analysis reports as PDF with your logo, colour scheme and fonts.
• 30+ question types: From NPS, CSAT, CES, eNPS and Likert over slider, matrix, ranking, heatmap to file-upload and signature.
• Question templates: Reusable question templates from system catalog and your own workspace library.
• Skip logic & branching: Show questions or pages only when a previous answer matches a condition.
• Answer piping: Pipe earlier answers dynamically into later question text.
• Scheduled surveys: Set start and end dates — survey runs automatically.
• Multi-language surveys: Respondent UI in 11 languages (DE, EN, ES, FR, IT, NL, PL, SV, DA, NO, PT).
• Manual test mode: Run through the survey before publishing — we store test responses separately and they do not count toward the monthly quota.
• Test comments (reviewer feedback): Reviewers can leave per-question comments during testing — ideal for a four-eyes review before roll-out.
• Automatic validation (publish checks): Before publishing the system checks logic, missing required fields, translations and unresolvable branching — blocks publish if anything is off.
• Public link & QR code: Public survey URL plus QR code for print, posters or apps.
• Email invitations: Send personalized links by email to individual recipients.
• A/B routing: We split respondents between version A and B, with separate analysis per variant.
• Custom variables: Pre-fill values and tracking IDs from URL parameters.
• Quota management: Ex-ante (target distribution with auto screen-out), ex-post (retroactive) and multi-dimensional.
• CSV import of responses: Import existing datasets into a survey.
• Email batch import: Upload recipient list via CSV, invite all at once.
• Email reminders: Automatic reminders for recipients who haven't finished yet.
• Email templates + merge codes: Reusable templates for subject, body and footer with placeholders.
• Email branding: Logo, colours and button styles in invitation and reminder emails.
• Open tracking: Tracks whether recipients have opened invitation emails.
• Single-use tokens: Personalized 1× links per recipient plus CSV export of the token list.
• Distribution channels: Multiple channels per survey with separate tracking.
• Channel password & schedule: Protect channels with a password or limit them to a time window.
• Geo restrictions: IP-based: allow only specific countries.
• Duplicate protection: Cookie- or token-based: each respondent can take part only once.

121surveys: AI features

• Bring your own AI provider: You decide which AI provider runs the analysis — no vendor lock-in. Currently supported: OpenAI (ChatGPT models), Anthropic (Claude models), Mistral, Google Gemini. You bring your own API key.
• AI question optimisation: Per-question audit on 12+ methodological pitfalls (double-barreled, leading, missing scale anchors, …).
• AI survey audit: 17-point diagnostic of the entire survey before publishing.
• AI translation: Multi-language translation with glossary and consistency check.
• AI analysis of open responses: Sentiment analysis and automatic tagging of free-text answers.
• AI summary: Executive summary of all text answers in one paragraph.
• AI frequency analysis: Frequencies, theme clusters and terms in text answers.
• AI batch classification: Background jobs for large datasets (1,000+ open answers).
• AI SERVQUAL/SERVPERF generator: Generates the full SERVQUAL questionnaire plus gap-analysis report.
• AI cost estimate & budget limits: Calculate token cost before each AI run; set a monthly budget.
• Gamma.ai export: Push reports straight into a Gamma presentation.

121surveys: Analysis features

• Overview dashboard: Live numbers on submissions, completion rate and average completion time.
• Question statistics: Distributions, mean and median per question — automatic.
• Standard reports & charts: Automatic best-fit chart per question type (bar, donut, histogram, heatmap, …).
• Custom reports + filters: Build your own reports with question selection and filters by segment, time-frame or channel.
• Custom presentations: Multi-chart slides for stakeholder presentations straight from the data.
• NPS analysis dashboard: Promoters / Passives / Detractors with trend comparison and driver analysis.
• Standard exports: CSV, Excel, ODS: Raw data in the common spreadsheet formats.
• Correlation matrix: Which questions move together (Pearson r) — at a glance.
• Chi-square tests: Significance tests for cross-tabs and segment comparisons.
• Cross-tab / segmentation: Question A × Question B or custom variable as a cross-tabulation.
• Trend analysis (wave management): Compare the same survey across multiple points in time.
• Data-quality scoring: Detect speed-clickers, pattern-answerers and inconsistencies automatically.
• Outlier detection: Mark atypical answers, optionally exclude from the analysis.
• Gap analysis (SERVQUAL): Compute expectation-minus-perception per service dimension.
• Conjoint analysis: classic, adaptive, best-worst and menu: Choose one offer, pick best and worst, allocate points, compare pairs on a scale or go adaptive with a preferred package, screening and tournament — plus “Build your own” with base packages and add-on modules. Partial profiles for many attributes, two-step purchase intent, offers as cards, table, rows, carousel or shelf. Analysis with Hierarchical Bayes, willingness to pay in your currency and a market simulator.
• MaxDiff, Kano and pricing research: MaxDiff with Hierarchical Bayes, Kano model, Van Westendorp, Gabor-Granger, Brand-Price Trade-Off, claims test and image A/B test — each method with an explanation, the number of responses it needs and its limits in the built-in method guide.
• Premium exports: JSON, SPSS, PDF, PowerPoint, Keynote, ODP, Google Slides: Data and report exports into every common tool and statistical package.
• Shared report links + password: Share an analysis dashboard publicly, optionally password-protected.

121surveys: Privacy & security

• IP anonymisation: We automatically zero the last octet of the IP address.
• Privacy & imprint footer: Mandatory links on every survey page, in your own wording.
• Consent text: Checkbox before survey start with your legally reviewed text.
• GDPR retention: Automatic deletion after a configurable period.
• Audit log: Who read or edited which responses, when — GDPR-compliant.
• Anonymisation (manual + batch): Anonymise individual responses or the entire survey on demand.
• GDPR full export: Full data copy of one respondent for subject-access requests.
• 5 roles (RBAC): Owner / Admin / Editor / Analyst / Viewer with granular permissions.
• Two-factor authentication (2FA): extra protection on top of the account password via a 6-digit code from an authenticator app (Google Authenticator, Authy, 1Password).

121surveys: Integrations & platform

• REST API + MCP server: Full programmatic interface plus model-context-protocol for AI agents.
• Webhooks: HTTP-POST on response completion, with HMAC signature and automatic retries on failure.
• Google Sheets export: Responses land automatically in a Google spreadsheet.

121surveys: Made & hosted in Europe

We develop and operate 121surveys in Germany; the application and database run on a server in Leipzig. The table lists every service involved that processes user or survey data or takes part in running the application — including those outside the EU and those that only run when a customer switches them on.

Not listed are destinations the customer chooses: their own mail server for invitations and webhooks to their own systems.

121surveys: Who it is for

121surveys: Plans compared

All other features are included in every plan. Plans and quantities come from the current plan catalogue; prices are listed on the pricing page.

121surveys: What it is not

What it is not

• not a panel provider: 121surveys does not supply respondents; customers invite their participants themselves.
• not a market research agency: customers plan, run and interpret their studies themselves; 121surveys provides the tool and guidance on the methods.
• not a tool for forecasting market shares: simulator shares describe respondents' choices, not the market.

Not to be confused with

121WATT

121WATT GmbH in Munich offers training in online marketing. The operator of 121surveys is 121 Apps GmbH.

121assist

121assist is a separate product of 121 Apps GmbH for AI-assisted customer support. 121surveys uses it for its support chat; it does not include surveys.

121surveys: Frequently asked questions

121surveys: Further information

• Pricing and features
• For developers: REST API and MCP server
• Imprint
• Privacy
• Data processing agreement (DPA)
• 121 Apps GmbH